OUR SPONSOR FOR MARCH 2nd
Meet Robin Smith
ASK-CRM was developed from the ground up by newspaper veterans to help your sales team maximize their sales efforts and can be accessed from any internet connected device. We start by integrating your customer and sales history into ASK-CRM and then provide in-depth analysis to guide your sales team in the best direction.
Our analysis includes account transactional history that is complete with final ad images from your production process. Next, your sales history is molded into a dynamic and flexible advertiser churn analysis which helps with account retention and/or reactivation. Let’s face it…there is no customer more valuable than an existing customer and we help your staff identify advertisers that are at risk of “churning out” so that they can focus on retaining their business.
Additionally, ASK-CRM includes robust contact management functionality that is complete with features like email address validation, mass email marketing campaigns and campaign results (opens, click throughs and failures). Plus, comprehensive proposal generation technology which enables your team to create multi-product, long term solutions/proposals…pushing your team past the inclination to sell one ad at a time.
Finally, our automated reporting system helps keep you up with your team’s sales activity by sending you daily/weekly call reports (and others) each morning. You know just what they are up to and where they need assistance.
We do all of this and so much more…we’d love an opportunity to share more of our story with you. Let’s talk!
OUR SPONSOR FOR MARCH 9th
Meet Phil Curtolo
SCS's business is providing software to the newspaper industry. Family-owned and employing a staff of US-based developers, sales, and support staff, SCS has long been a trusted vendor for publishers of all shapes and sizes.
SCS's Community Advertising System (CAS) packages the core systems a publishing company needs to put out a paper. As we like to say, it “Fits your business… Fits your budget… and Fits your culture.” Sold as a monthly subscription, CAS has no capital expenditures to help minimize up-front costs.
CAS includes retail and classified order entry, accounts receivable, display ad dummying, classified pagination, ad production management, and news pagination management. CAS also comes with web-based self-service modules for customers to place classified ads, proof display ads, and view electronic tearsheets.
If you’ve read this and are thinking, “I only need one of these tools right now,” you’re in luck. Each CAS component can be purchased separately and can integrate into your current workflow. Our Production Suite – Layout-8000, SCS/ClassPag, and SCS/Track – fit in nicely with most of the other systems on the market.
Our subscriptions include SCS-provided on-premise equipment in the form of next-generation hardware from Intel. And of course, this is all backed by SCS's 24/7/365 support – also included with our subscription and with NO PER CALL CHARGES! Our staff is one of the most experienced and creative in the industry, and are our best and brightest. When we say we provide “we have your back” service, we mean it!
OUR SPONSOR FOR MARCH 15th
Meet Tim Bingaman
Circulation Verification Council
12166 Old Big Bend Road, Suite 210
St. Louis, MO 63122
Phone: (314) 966-7711
Fax: (314) 822-0666
CVC provides 24-month circulation audits and readership studies to qualifying MACPA members as a free member benefit. CVC audits include print, website, digital edition, social media, email marketing, mobile, and text media, video, podcasts, and blogs. CVC readership studies delivered with your audit report give you basic reader demographics and retail purchase information from 41 retail and service categories. MACPA members can also have two free online studies performed each year with five custom questions. CVC also offers free training webinars to staff and individual new hires. Call (314) 966-7711, or email email@example.com to take advantage of all of your free MACPA member benefits.